SEO - Search Engine Friendly Drupal

I am no SEO specialist... but I have seen the results of good design and bad, and I've been developing for the web for long enough to have a reasonable handle on how to design a site for pretty reasonable SEO.

Drupal, out of the box, is ok - but there are things you can do to vastly improve your chances of getting noticed when people search for what you have.

First of all, clean URLs.  You may have seen mention of them when installing Drupal.  If you didn't understand, then here is an example: